ROI Explorer

Account-Level ROI Command Center

Daily, weekly, and monthly account performance with sortable metrics, comparison graphs, and hourly drilldowns for high-spend operating decisions.

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Drag sections while customize mode is on, hide sections, or build custom graphs from the current analytics date range.

DailyWeeklyMonthly
TodayYesterday3 Day7 Day30 DayLifetime
Date SortControls the order of the daily, weekly, monthly, and sortable metric rows.
Newest firstOldest first
Default range: 2026-04-28 to 2026-04-28. Real data defaults to today forward; mock mode may show history for comparisons.

Anomaly Watch

3 unusual movements vs the trailing 7 daily periods.

Needs Attention
PurchasesHigh
4

Baseline 17.43 | -77%

Purchases is down 77% vs trailing average.

New-Sale RevenueHigh
$143.97

Baseline $638.28 | -77.4%

New-Sale Revenue is down 77.4% vs trailing average.

RegistrationsHigh
44

Baseline 185.29 | -76.3%

Registrations is down 76.3% vs trailing average.

Gross RevenueNone
$143.97

Selected date range

New-Sale RevenueNone
$143.97

Selected date range

Subscription RevenueNone
$0.00

Selected date range

Ad SpendNone
$0.00

Selected date range

ROANone
0x

Selected date range

Registrations
44

Selected date range

Total Purchases
4

Selected date range

Reg -> Purchase CVRNone
9.09%

Selected date range

New-Sale Purchases
4

Selected date range

Average Order ValueNone
$35.99

Selected date range

CPCNone
$0.00

Selected date range

Cost Per PurchaseNone
$0.00

Selected date range

Target Pacing

Green is inside target, red is outside target. Intensity is based on the target values in Business Settings.

In Target 1.5%
ROAOff Target
0x

Target 1x

Cost / RegistrationOn Target
$0.00

Target $12.00

Cost Per PurchaseOn Target
$0.00

Target $55.00

ProfitOff Target
$118.06

Target $2,000.00

Hourly Target Heat MapCumulative ROA, cost per registration, and cost per purchase by hour for 2026-04-28.
12a0xCPR $0.00CPP $0.00
1a0xCPR $0.00CPP $0.00
2a0xCPR $0.00CPP $0.00
3a0xCPR $0.00CPP $0.00
4a0xCPR $0.00CPP $0.00
5a0xCPR $0.00CPP $0.00
6a0xCPR $0.00CPP $0.00
7a0xCPR $0.00CPP $0.00
8a0xCPR $0.00CPP $0.00
9a0xCPR $0.00CPP $0.00
10a0xCPR $0.00CPP $0.00
11a0xCPR $0.00CPP $0.00
12p0xCPR $0.00CPP $0.00
1p0xCPR $0.00CPP $0.00
2p0xCPR $0.00CPP $0.00
3p0xCPR $0.00CPP $0.00
4p0xCPR $0.00CPP $0.00
5p0xCPR $0.00CPP $0.00
6p0xCPR $0.00CPP $0.00
7p0xCPR $0.00CPP $0.00
8p0xCPR $0.00CPP $0.00
9p0xCPR $0.00CPP $0.00
10p0xCPR $0.00CPP $0.00
11p0xCPR $0.00CPP $0.00

Funnel Drop-Off

Clicks and add-to-carts will fill in from Meta reporting or imports; registrations come from Clerk and purchases from CheckoutChamp.

Meta Inputs Pending
1
Link ClicksMeta / imported
0Meta click data pending
2
Add-to-CartsMeta / event
0Meta add-to-cart data pending
3
RegistrationsClerk
44
4
PurchasesCheckoutChamp
4
Click -> CartPending
0%

Waiting on upstream volume

Cart -> RegistrationPending
0%

Waiting on upstream volume

Registration -> PurchaseMeasured
9.09%

40 drop-off

Click -> PurchasePending
0%

Waiting on upstream volume

Registration to purchase conversion: 9.09%4 purchases from 44 registrations in the selected range.

Registrations and Purchases by Hour

Selected day: 2026-04-28. Raw hourly conversion volume before cumulative cost and ROA analysis.

24 hourly rows
2015105012a3a6a9a12p3p6p9p11pHour of day (ET)Hourly countRegistrations: 00:00 = 10Registrations: 01:00 = 8Registrations: 02:00 = 10Registrations: 03:00 = 16Registrations: 04:00 = 0Registrations: 05:00 = 0Registrations: 06:00 = 0Registrations: 07:00 = 0Registrations: 08:00 = 0Registrations: 09:00 = 0Registrations: 10:00 = 0Registrations: 11:00 = 0Registrations: 12:00 = 0Registrations: 13:00 = 0Registrations: 14:00 = 0Registrations: 15:00 = 0Registrations: 16:00 = 0Registrations: 17:00 = 0Registrations: 18:00 = 0Registrations: 19:00 = 0Registrations: 20:00 = 0Registrations: 21:00 = 0Registrations: 22:00 = 0Registrations: 23:00 = 0Purchases: 00:00 = 1Purchases: 01:00 = 1Purchases: 02:00 = 1Purchases: 03:00 = 1Purchases: 04:00 = 0Purchases: 05:00 = 0Purchases: 06:00 = 0Purchases: 07:00 = 0Purchases: 08:00 = 0Purchases: 09:00 = 0Purchases: 10:00 = 0Purchases: 11:00 = 0Purchases: 12:00 = 0Purchases: 13:00 = 0Purchases: 14:00 = 0Purchases: 15:00 = 0Purchases: 16:00 = 0Purchases: 17:00 = 0Purchases: 18:00 = 0Purchases: 19:00 = 0Purchases: 20:00 = 0Purchases: 21:00 = 0Purchases: 22:00 = 0Purchases: 23:00 = 0
Registrations Purchases

Hourly Breakdown

Every hour gets its own row with spend, purchases, registrations, ROA, acquisition costs, clicks, and carts.

2026-04-28
HourSourceGross RevenueAd SpendRegistrationsTotal PurchasesPurchasesCost / RegistrationCost Per PurchaseNew-Sale RevenueROALink ClicksAdd-to-Carts
00:00None$14.99$0.001011$0.00$0.00$14.990x00
01:00None$99.00$0.00811$0.00$0.00$99.000x00
02:00None$14.99$0.001011$0.00$0.00$14.990x00
03:00None$14.99$0.001611$0.00$0.00$14.990x00
04:00None$0.00$0.00000$0.00$0.00$0.000x00
05:00None$0.00$0.00000$0.00$0.00$0.000x00
06:00None$0.00$0.00000$0.00$0.00$0.000x00
07:00None$0.00$0.00000$0.00$0.00$0.000x00
08:00None$0.00$0.00000$0.00$0.00$0.000x00
09:00None$0.00$0.00000$0.00$0.00$0.000x00
10:00None$0.00$0.00000$0.00$0.00$0.000x00
11:00None$0.00$0.00000$0.00$0.00$0.000x00
12:00None$0.00$0.00000$0.00$0.00$0.000x00
13:00None$0.00$0.00000$0.00$0.00$0.000x00
14:00None$0.00$0.00000$0.00$0.00$0.000x00
15:00None$0.00$0.00000$0.00$0.00$0.000x00
16:00None$0.00$0.00000$0.00$0.00$0.000x00
17:00None$0.00$0.00000$0.00$0.00$0.000x00
18:00None$0.00$0.00000$0.00$0.00$0.000x00
19:00None$0.00$0.00000$0.00$0.00$0.000x00
20:00None$0.00$0.00000$0.00$0.00$0.000x00
21:00None$0.00$0.00000$0.00$0.00$0.000x00
22:00None$0.00$0.00000$0.00$0.00$0.000x00
23:00None$0.00$0.00000$0.00$0.00$0.000x00

Hourly Progression Graphs

Cumulative ROA and cost progression for the selected day. Expand any chart for the full axis view.

Gross RevenueNone
$143.97
Ad SpendNone
$0.00
ROANone
0x
Cost / RegistrationNone
$0.00
ROA Progression0x

X: Hour (ET) | Y: Cumulative ROA

1x0.5x0x12a6a12p6p11pROA Progression: 00:00 = 0xROA Progression: 01:00 = 0xROA Progression: 02:00 = 0xROA Progression: 03:00 = 0xROA Progression: 04:00 = 0xROA Progression: 05:00 = 0xROA Progression: 06:00 = 0xROA Progression: 07:00 = 0xROA Progression: 08:00 = 0xROA Progression: 09:00 = 0xROA Progression: 10:00 = 0xROA Progression: 11:00 = 0xROA Progression: 12:00 = 0xROA Progression: 13:00 = 0xROA Progression: 14:00 = 0xROA Progression: 15:00 = 0xROA Progression: 16:00 = 0xROA Progression: 17:00 = 0xROA Progression: 18:00 = 0xROA Progression: 19:00 = 0xROA Progression: 20:00 = 0xROA Progression: 21:00 = 0xROA Progression: 22:00 = 0xROA Progression: 23:00 = 0x
Expand chart1x0.8x0.5x0.3x0x12a3a6a9a12p3p6p9p11pHour of day (ET)Cumulative ROAROA Progression: 00:00 = 0xROA Progression: 01:00 = 0xROA Progression: 02:00 = 0xROA Progression: 03:00 = 0xROA Progression: 04:00 = 0xROA Progression: 05:00 = 0xROA Progression: 06:00 = 0xROA Progression: 07:00 = 0xROA Progression: 08:00 = 0xROA Progression: 09:00 = 0xROA Progression: 10:00 = 0xROA Progression: 11:00 = 0xROA Progression: 12:00 = 0xROA Progression: 13:00 = 0xROA Progression: 14:00 = 0xROA Progression: 15:00 = 0xROA Progression: 16:00 = 0xROA Progression: 17:00 = 0xROA Progression: 18:00 = 0xROA Progression: 19:00 = 0xROA Progression: 20:00 = 0xROA Progression: 21:00 = 0xROA Progression: 22:00 = 0xROA Progression: 23:00 = 0x
Cost / Registration$0.00

X: Hour (ET) | Y: Cumulative cost per registration

$1$0.5$012a6a12p6p11pCost / Registration: 00:00 = $0.00Cost / Registration: 01:00 = $0.00Cost / Registration: 02:00 = $0.00Cost / Registration: 03:00 = $0.00Cost / Registration: 04:00 = $0.00Cost / Registration: 05:00 = $0.00Cost / Registration: 06:00 = $0.00Cost / Registration: 07:00 = $0.00Cost / Registration: 08:00 = $0.00Cost / Registration: 09:00 = $0.00Cost / Registration: 10:00 = $0.00Cost / Registration: 11:00 = $0.00Cost / Registration: 12:00 = $0.00Cost / Registration: 13:00 = $0.00Cost / Registration: 14:00 = $0.00Cost / Registration: 15:00 = $0.00Cost / Registration: 16:00 = $0.00Cost / Registration: 17:00 = $0.00Cost / Registration: 18:00 = $0.00Cost / Registration: 19:00 = $0.00Cost / Registration: 20:00 = $0.00Cost / Registration: 21:00 = $0.00Cost / Registration: 22:00 = $0.00Cost / Registration: 23:00 = $0.00
Expand chart$1$0.8$0.5$0.3$012a3a6a9a12p3p6p9p11pHour of day (ET)Cumulative cost per registrationCost / Registration: 00:00 = $0.00Cost / Registration: 01:00 = $0.00Cost / Registration: 02:00 = $0.00Cost / Registration: 03:00 = $0.00Cost / Registration: 04:00 = $0.00Cost / Registration: 05:00 = $0.00Cost / Registration: 06:00 = $0.00Cost / Registration: 07:00 = $0.00Cost / Registration: 08:00 = $0.00Cost / Registration: 09:00 = $0.00Cost / Registration: 10:00 = $0.00Cost / Registration: 11:00 = $0.00Cost / Registration: 12:00 = $0.00Cost / Registration: 13:00 = $0.00Cost / Registration: 14:00 = $0.00Cost / Registration: 15:00 = $0.00Cost / Registration: 16:00 = $0.00Cost / Registration: 17:00 = $0.00Cost / Registration: 18:00 = $0.00Cost / Registration: 19:00 = $0.00Cost / Registration: 20:00 = $0.00Cost / Registration: 21:00 = $0.00Cost / Registration: 22:00 = $0.00Cost / Registration: 23:00 = $0.00
Cost Per Purchase$0.00

X: Hour (ET) | Y: Cumulative cost per purchase

$1$0.5$012a6a12p6p11pCost Per Purchase: 00:00 = $0.00Cost Per Purchase: 01:00 = $0.00Cost Per Purchase: 02:00 = $0.00Cost Per Purchase: 03:00 = $0.00Cost Per Purchase: 04:00 = $0.00Cost Per Purchase: 05:00 = $0.00Cost Per Purchase: 06:00 = $0.00Cost Per Purchase: 07:00 = $0.00Cost Per Purchase: 08:00 = $0.00Cost Per Purchase: 09:00 = $0.00Cost Per Purchase: 10:00 = $0.00Cost Per Purchase: 11:00 = $0.00Cost Per Purchase: 12:00 = $0.00Cost Per Purchase: 13:00 = $0.00Cost Per Purchase: 14:00 = $0.00Cost Per Purchase: 15:00 = $0.00Cost Per Purchase: 16:00 = $0.00Cost Per Purchase: 17:00 = $0.00Cost Per Purchase: 18:00 = $0.00Cost Per Purchase: 19:00 = $0.00Cost Per Purchase: 20:00 = $0.00Cost Per Purchase: 21:00 = $0.00Cost Per Purchase: 22:00 = $0.00Cost Per Purchase: 23:00 = $0.00
Expand chart$1$0.8$0.5$0.3$012a3a6a9a12p3p6p9p11pHour of day (ET)Cumulative cost per purchaseCost Per Purchase: 00:00 = $0.00Cost Per Purchase: 01:00 = $0.00Cost Per Purchase: 02:00 = $0.00Cost Per Purchase: 03:00 = $0.00Cost Per Purchase: 04:00 = $0.00Cost Per Purchase: 05:00 = $0.00Cost Per Purchase: 06:00 = $0.00Cost Per Purchase: 07:00 = $0.00Cost Per Purchase: 08:00 = $0.00Cost Per Purchase: 09:00 = $0.00Cost Per Purchase: 10:00 = $0.00Cost Per Purchase: 11:00 = $0.00Cost Per Purchase: 12:00 = $0.00Cost Per Purchase: 13:00 = $0.00Cost Per Purchase: 14:00 = $0.00Cost Per Purchase: 15:00 = $0.00Cost Per Purchase: 16:00 = $0.00Cost Per Purchase: 17:00 = $0.00Cost Per Purchase: 18:00 = $0.00Cost Per Purchase: 19:00 = $0.00Cost Per Purchase: 20:00 = $0.00Cost Per Purchase: 21:00 = $0.00Cost Per Purchase: 22:00 = $0.00Cost Per Purchase: 23:00 = $0.00

Compare Graph

Current period vs previous period vs trailing average for ROA.

daily
Gross RevenueROAProfitNew-Sale RevenueSubscription RevenueAd SpendRegistrationsTotal PurchasesPurchasesReg. -> PurchaseAverage Order ValueCPCCost / RegistrationCost Per PurchaseLink ClicksAdd-to-CartsReg. CVRPurchase CVRAvg. Time to Register
1x0.8x0.5x0.3x0x04/28Reporting periodROACurrent: 2026-04-28 = 0xPrevious: 2026-04-27 = 0xTrailing average: 2026-04-28 = 0x
Current Previous period Trailing average
Previous period0x vs 0x
Flat 0%
Trailing average0x vs 0x
Flat 0%

Custom Graphs

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Sortable Metrics Table

Gross revenue includes all non-ignored CheckoutChamp purchases. ROA uses new-sale revenue against ad spend.

1 rows
Date ↓SourceGross Revenue Ad Spend Registrations Total Purchases Purchases Reg. -> Purchase Average Order Value CPC Cost / Registration Cost Per Purchase New-Sale Revenue Subscription Revenue ROA Profit Link Clicks Add-to-Carts Reg. CVR Purchase CVR Avg. Time to Register
2026-04-28None$143.97$0.0044449.09%$35.99$0.00$0.00$0.00$143.97$0.000x$118.06000%9.09%0m
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